Client Brief

Ryaivas Foods, a Kenyan-based enterprise dedicated to producing healthy and nutritious foods, approached us to develop the packaging design for their granola bars. As a wholesome alternative to traditional snacks like chocolate, the goal was to create vibrant, eye-catching packaging that would stand out on shelves while reflecting the natural ingredients used in the bars.

Our Approach

To bring this vision to life, we designed colorful and dynamic packaging that visually represents the fresh, natural ingredients in each granola bar. This was achieved through the use of fruit illustrations and a carefully selected color palette that mirrors the flavors within. The illustrations not only highlight the key ingredients but also add an element of playfulness and warmth, making the product feel inviting and delicious.
The final design balances health-conscious branding with a bold and engaging aesthetic, ensuring Ryaivas Foods’ granola bars attract health-conscious consumers while maintaining a strong visual identity in the competitive snack market.