Client Brief

In 2023, we were approached by NAMU, a Kenyan-based brand passionate about supplying affordable yet high-quality leather bags. Targeting middle and high-income markets, NAMU sought a brand identity that reflected a high-end appeal.

Our Approach

At Napili Studios, we aimed to create a brand identity that captures the luxury and sophistication NAMU sought while maintaining a minimalist design. We crafted a sleek logo, a refined color palette of white, black, and a touch of red, and selected elegant fonts that embody class and refinement. Additionally, we developed custom patterns that could be seamlessly applied to their packaging, reinforcing the brand’s cohesive and upscale feel. Through our approach, we provided NAMU with a complete visual identity that positions them effectively within the high-end market while staying true to their core values of quality and affordability.