Client brief

Kezula, a Kenyan-based brand dedicated to producing high-quality and healthy skincare products, approached us to revamp the packaging design for their product. The goal was to create a design that not only felt modern and minimal but also carried deep cultural meaning, reflecting the African spirit and the brand’s heritage.

Our approach

To bring this vision to life, we incorporated a bold African pattern inspired by the Kente garment, symbolizing craftsmanship, identity, and cultural pride. The packaging design also features a rich red hue, inspired by the red ochre used by the Maasai people as a mark of beauty and strength. Additionally, the deep red tones draw from the rich soil of the Kalahari, reinforcing a connection to Africa’s natural landscapes.
To enhance the storytelling, we introduced organic, flowing shapes inspired by the soft curves of the Kalahari dunes, adding movement and a sense of freedom to the design. The result is a refined yet deeply meaningful packaging revamp—one that seamlessly blends tradition with modernity, ensuring Kezula’s products stand out while honoring their African roots