Client brief

HYPA is a Kenyan-based delivery company that specializes in providing fast and efficient delivery of food and hospitality products to businesses and hotels. With a focus on hyper-localized delivery services, HYPA prides itself on its ability to respond quickly to the needs of its clients, ensuring that goods reach their destinations promptly and reliably.

Our approach

We were tasked with developing a comprehensive brand identity for HYPA that captures its commitment to speed and efficiency. Central to our design concept is the representation of HYPA’s unique localized delivery approach, illustrated through the incorporation of three location icons. These icons symbolize the company’s greatest advantage: its ability to deliver goods in a hyper-localized manner, allowing for enhanced service quality and faster turnaround times.
In addition to the logo and iconography, we created a brand identity system that encapsulates the essence of HYPA. This system includes color palettes, typography, and visual elements that reinforce the brand’s promise of fast, reliable service. The overall design conveys a modern and dynamic feel, aligning with HYPA’s mission to revolutionize delivery services in Kenya.