Client brief

In 2024, PharmAccess Foundation, in collaboration with Kisumu and Homa Bay Counties, tasked us with creating a cohesive brand identity for the Lake Region Digital Health Conference 2024 (LRDHC). The branding needed to reflect the conference’s mission to advance digital healthcare while celebrating its connection to Lake Victoria. Our responsibilities included designing the brand identity, social media campaign graphics, printable assets, and the conference website to ensure a consistent and professional presence.

Our approach

We drew inspiration for the brand identity from the waves of Lake Victoria, creating a design that symbolized connectivity, fluidity, and progress. Using this inspiration we designed the conference logo, color palette, and patterns, which we applied across all conference materials to ensure consistency. Our team provided creative direction for social media campaign and developed printable assets to enhance the physical experience of the conference. To complete the project, we designed and developed the event website, providing a central hub for information, registration, updates and payments for the conference. Through our holistic approach, we delivered a visually compelling and cohesive brand presence that reflected the conference’s mission and regional pride.