Client brief

Future Farmers, an initiative by Rainforest Alliance—one of the largest environmental NGOs in the world—aims to extend its commitment to environmental protection by teaching young farmers in Kenya sustainable farming practices and helping them find market opportunities. Our brief was to create a brand identity that marries Future Farmers to the Rainforest Alliance through color and font consistency while portraying a youthful and vibrant character.

Our approach

To fulfil the brief, we focused on creating a brand identity that blends Rainforest Alliance’s established legacy with the vibrant energy of Future Farmers. We developed a modern logo, a color palette that merges Rainforest Alliance’s hues with youthful accents, and carefully selected fonts that are both professional and approachable. Additionally, we designed custom patterns symbolizing growth and sustainability, and introduced packaging concepts that align with their commitment to the environment. Collaborating closely with the Future Farmers team, we ensured the identity resonated with Kenya’s young farming community and reflected their mission.