Client brief

Aspire is a UK based organic skincare company with a mission to give back to the community by donating proceeds from product sales to support refugee camps in Eritrea. They approached us to create a luxury brand identity that would resonate with middle and high-end markets while representing their commitment to charity. Our task was to design a minimalist brand identity, alongside packaging guidance, that reflects the brand’s premium nature while subtly aligning with its charitable goals.

Our approach

We crafted a minimalist brand identity that emphasizes simplicity and elegance, perfectly aligning with Aspire’s mission to appeal to a higher-end market. The minimalist approach not only elevated the brand’s luxury appeal but also allowed the quality of the organic products to speak for itself. We developed a sophisticated and clean logo, paired with a refined color palette and typography to ensure the brand maintained a sleek, premium feel. Our packaging design maintained this luxurious, minimalist approach, guiding the client on how to present their products in a way that would attract discerning customers while supporting their charitable cause.