Client brief

In 2023, we collaborated with Amref Health Africa and Global Health Strategies (GHS) to support the Africa Health Agenda International Conference (AHAIC) 2023, one of the largest medical campaigns in Africa. The goal was to create a cohesive and engaging campaign that would generate buzz and establish a strong presence for AHAIC. Amref sought a unified look and feel for the campaign, alongside supporting materials that would enhance social media outreach, marketing efforts, and the event’s digital presence.

Our approach

For AHAIC 2023, we focused on delivering a seamless and impactful campaign identity for AHAIC 2023. Our first step was crafting a cohesive visual concept that established consistency across all materials. We then developed high-quality campaign graphics designed to create buzz and engage audiences on social media and other platforms and a comprehensive social media toolkit to reach a broader audience. Additionally, we designed and developed a dedicated webpage to serve as the campaign’s central hub, and assisted (GHS) in setting up email marketing targeted campaigns through Mailchimp. This holistic approach allowed us to enhance the visibility and impact of AHAIC 2023.